Netlok was born out of a conversation between a father and daughter. The daughter posted a photo of her dad online that he neither wanted posted, nor gave permission to do so. She insisted that the Internet was made for connection — not to be private — and that started a debate about privacy that propelled the father forward to learn more about privacy on the Internet. His research yielded an astonishing result: 80% of kids and parents hide information from each other in their personal lives, yet few companies were servicing this need for online privacy.
He concluded — and security experts validate — that if you’re going to be on the Internet, the biggest vulnerability point is through the password system. If you solve that problem, you have the best chance of gaining privacy. He wondered if you could replace a traditional password with a photo because photographs are much easier to remember and, in most cases, they evoke positive emotions. He began talking with software engineers familiar with imaging and how to hide information inside of them. The concept of concealing messages inside of pictures has been around since Roman times, so it wasn’t a leap to believe that you could do this in the digital world.
Once he discovered that the traditional password could indeed be replaced by a simple photo, he realized that this solution could solve numerous online security problems: from basic online authentication to the protection of documents, messaging and even crypto-wallets, or decentralized currency transactions.
In 2014, Tony Perez — that father — formed Netlok, a different kind of cyber-security company that provides highly secure, easy to use, affordable solutions for online privacy, creating peace of mind for its users. Since the Sony hacking incident in 2014, the rate of cyber attacks has risen dramatically and become one of the top issues today for C-suite executives, business owners, professional and non-profit organizations, governments, high-profile personalities and average citizens — virtually anyone with much to lose.
Tony and his team spent nearly three years working to create an online security system that would serve the day-to-day needs of those who use their computers and mobile devices for their daily activities and communications. Today, Netlok provides the most secure way to store and share documents online and message with others in a private, completely secure way.
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