Important CTA / Banner message here

In the daily operations of a business, it’s normal for employees to need to access multiple accounts or collaborate across accounts to get their work done. In some cases, though, it may be impractical to have multiple accounts for the same service. When this happens, it’s common for employees to share passwords.

Password sharing in a business setting can be dangerous, exposing sensitive company information to outsiders who may use it for ill intent. There are a few ways you can mitigate this danger, but first, it’s best to understand why password sharing happens and what exactly those dangers are.

Why do people share passwords?

According to research conducted by popular survey company Survey Monkey, an estimated 32 million employees in the United States share passwords. But why? Per the respondents to this survey, most people who share their passwords (about one-third of participants), at least in a work setting, do so to collaborate with their teammates. Other reasons found in the survey included following company procedures and reducing costs. 

This makes sense; a company may not have the resources to pay for separate subscriptions to certain services for all of their employees or may not use the service enough to justify the extra cost. Having some employees share a single paid account might be more practical in these scenarios. Additionally, having everyone work from the same account can make collaboration easier by allowing employees to save their work to the same location and access others’ work as needed without the intermediary steps of sharing documentation through messaging or emails.

As common as it is, though, password sharing can still be dangerous.

The dangers of sharing passwords

The first and most obvious risk of sharing passwords is that of the person with whom the password is shared being a bad actor. Phishing schemes are incredibly common, accounting for 3.4 billion spam emails sent every day and being the most common cause of data breaches. These scams rely on a person voluntarily sharing their password with a party pretending to be some kind of authority. 

Even if the person with whom you are sharing your password is not a bad actor themselves, however, password sharing can still lead to accessing sensitive information through unsecured networks. It is incredibly difficult to regulate server access if employees share information and access it via external networks such as remote office setups or public computers.

Additionally, if any changes are made to the sensitive data via an external network, tracking who made the changes and why is much more difficult. This may mean that your internal data is susceptible to abuse by jaded former employees or dishonest employees looking to profit from your work in some way. This may mean anything from unauthorized social media posts that may greatly damage the company image to the misuse of customer information to potential serious loss of revenue. 

How to share passwords safely

All of this being said, there will still be scenarios in which you may need to share an account across multiple employees or access points. Here are some tips from Forbes on how to share passwords safely.

It’s also a good idea to implement multi-factor authentication into all of your accounts. MFA adds layers of security to accounts and limits access to those with the appropriate information and identifying factors. Consider adding a more advanced MFA solution such as Photolok to your data. Photolok, a new technology from Netlok, allows users to upload and label photos to be used as identifiers; they simply select their photo from a grid to access their account. There is also an option to create a Duress photo, which will allow access for the user in the event of a forced authentication but will also alert the appropriate authorities so that the breach can be addressed quickly and safely. 

Why MFA Is Important to Keeping Your Business Safe

If you are a business looking to implement MFA, consider using a more advanced authentication method such as Photolok IdP. Photolok is a passwordless IdP that is simple, effective, and offers a range of benefits including AI and ML defense, device authorization, and one-time-use authenticators. With Photolok, users select images and label them for security use. When accessing a network, application, and/or API, users simply choose their account photos in several photo panels, and they are given access. Users can also label a photo as Duress, which acts as a silent alarm.  The Duress option allows the user access but notifies IT administrators that the user’s account is compromised and they need to execute the company’s security procedure quickly to protect the company and the user’s safety.

Read More: Phishing Attacks Surge By 173% In Q3, 2023

Read More: The Need for a Paradigm Change to Mitigate Password Vulnerability From Artificial Intelligence

Read More: Fortify Security: Investing in Advanced Authentication Solutions

Cyber scams like phishing trick people into disclosing personal information or downloading malware that can then result in bad actors using these stolen identities for fraudulent activities that cost companies and individuals billions of dollars annually. 

To stay safe, it’s important to understand what phishing attacks are, the different types of scams, and how to prevent them. Let’s explore a recent report that highlights the prevalence of phishing attacks and the industries that are most affected, as well as what you can do to prevent phishing attacks for yourself and your business.

What is a phishing attack?

A phishing attack is a form of cyber scam that uses falsified credentials – a fake email from an established company, a fake identity as a customer service or government representative, a fake homepage for a social media site, etc. – to steal identifying information like usernames and passwords from individuals, trick users into downloading dangerous malware, or taking other actions that might leave them vulnerable to other cybercrime. This is most commonly done via email or direct message on social media by claiming there’s been some kind of security incident or contest requiring you to log into your account or provide information. 

Phishing relies heavily on social engineering, or forcing someone to take action via social pressure or manipulation. These attacks rely on making you feel as if you’ve done something wrong – made a bad purchase, trusted the wrong company, had a transaction bounce, etc. They also rely on creating a sense of urgency, the idea that you’ll need to resolve the problem right now or risk it getting substantially worse.

There are several types of phishing attacks to consider. 

The prevalence of phishing attacks

According to a new report from Vade Secure, phishing attacks have risen by 173% in Q3 of 2023 alone. The researchers comment that August was the most heavily affected month, sporting more than 207.3 million phishing attempts via email, which is nearly double the amount sent in July. This activity continued into September when an estimated 172.6 million emails were sent. 

Of the most commonly impersonated companies, Facebook and Microsoft took the top spots, keeping their places since 2020. Facebook was the most impersonated overall, at 16,657 faked URLs, and experienced a rise of 169% in the prevalence of these URLs from Q2. The company accounted for more phishing URLs than all seven of the next most spoofed companies combined, whose total was 16,432 spoofs.

Though all companies saw major increases in attacks, according to Vade, the most affected companies were

  1. Government agencies at 292%
  2. Cloud computing services at 127%
  3. Social media programs and applications at 125%
  4. Financial services at 121%

The only industry that saw a decline in phishing attempts was Internet and telecommunications.

How to prevent phishing attacks

There are many things you can do to recognize and prevent fallout from a phishing attack. Here are some helpful tips

One of the best things you can do to secure your data is to implement multi-factor authentication on your accounts. This makes it more difficult for scammers to gather all of the required information to access your data by layering security together. 

If you are a business looking to implement MFA, consider using a modern, more advanced authentication method such as Photolok. Photolok is a passwordless IdP that is simple, effective, and offers a range of benefits including AI and ML defense, device authorization, and one-time-use authenticators. With Photolok, users submit images and label them for use as authenticators. When attempting to access the system, they simply choose their image from a grid. They can also label an image as Duress, which allows them access but notifies administrators so that, if they are forced to access the account, the proper authorities can be notified quickly for their safety. 

You can request a demonstration of the Photolok system for further details and a consultation to see how this advanced authentication system can benefit your business. 

Why MFA is Critical to Business Cybersecurity

If you are a business looking to implement MFA, consider using a more advanced authentication method such as Photolok IdP. Photolok is a passwordless IdP that is simple, effective, and offers a range of benefits including AI and ML defense, device authorization, and one-time-use authenticators. With Photolok, users select images and label them for security use. When accessing a network, application, and/or API, users simply choose their image from several photo panels, and they are in. Users can also label a photo as Duress, which acts as a silent alarm.  The Duress option allows the user access but notifies IT administrators that the user’s account is compromised and they need to execute the company’s security procedure quickly to protect the company and the user’s safety.

By Chuck Brooks

Traditionally, strong passwords have been a first-tier defense against cyber-attacks and breaches. However, with the development of AI and ML tools, the effectiveness of cyber-defense has been thoroughly diminished, especially from more sophisticated cyber actors who use AI/ML tools to circumvent password defenses. Despite the drawbacks of passwords, cyber decision-makers (CTOs, CISOs, etc.) have been hesitant to abandon them. But an innovative passwordless solution is available that can facilitate that change from passwords and enhance security strategies. It’s Netlok’s Photolok, a passwordless IdP, which employs images in place of passwords and uses OAuth for authentication and Open ID Connect for integration.

Photolok is user-friendly and provides enhanced security not available with other solutions.  Photolok’s randomization of photos mediates AI/ML attacks because they cannot identify and/or learn any patterns and, therefore, prevents AI/ML breaches. The proprietary photos are used to hide attack points from nefarious actors, streamline the login process, and make point-and-click navigation easy to use. 

With Photolok, bots are unable to recognize which photographs to attack. Any automated attack is substantially neutralized by the randomization of photo localizations. Moreover, the digital information hidden behind the images—which can be updated every time a login attempt is made—won’t be gathered by the bots. Any automated bot attempt to get access will certainly fail and result in the user’s account being instantly locked out.

Photolok makes the identity authentication journey easier for humans to manage. The photos are easy to remember, connect with people, and provide privacy protection. Photolok’s simplicity makes it intuitive and removes language and literacy barriers that make passwords difficult to operate. Getting rid of passwords also eliminates the costly process of password resetting and following password rules, which makes Photolok very cost-effective.  To change and/or add new photos, users select and label a photo that are automatically saved in seconds.

Photolok IdP is an identity provider and an authentication server with Open ID Connect making it easier to integrate apps and APIs. With Photolok, users upload pictures from Photolok’s custom library to be used as identifiers. To authenticate their identity, the user just uploads, labels, and chooses security photos from Photolok’s custom library.

Photolok IdP can be used as a standalone MFA alternative. The availability of robust authentication techniques like multi-factor authentication (MFA) can greatly lower the risk of data loss or compromise and is one of the main benefits of adopting an identity provider (IdP). Photolok MFA IdP can confirm the user’s identity, making it more difficult for malicious parties to access private information without authorization.

Deploying single sign-on (SSO) technology also simplifies the user experience, which is another advantage of adopting an identity provider like Photolok. When used with a federator like Okta Workforce, users won’t need to remember numerous passwords, usernames, or backup authentication techniques, which lowers the total quantity of data that a business’s system must constantly monitor. For example, Netlok uses Photolok to login to its Okta Workforce account to immediately access a wide pool of apps and APIs.

Photolok is the first IdP to offer situational security protection in the public environments or even in unprotected remote work.  The Photolok account owner can 1) Give permission for the device and browser to be used for Photolok identity and authentication entry, 2) Utilize the “Duress” photo to trigger an automated warning informing the IT that the account owner is having problems or that a malicious actor is forcing them to access their device, 3) Utilize the “One-Time Use” photo to stop shoulder surfing, and 4) Give permission for the alert message to be sent each time the user opens their account. Photolok is a major innovative development in digital security systems, particularly in its capabilities to mitigate AI generated threats. Photolok effectively removes a great deal of the shortcomings in the current security paradigm. More significantly, Photolok blocks horizontal penetrations and defends against external threats, such as ransomware, phishing, keylogging, shoulder surfing, and man-in-the-middle assaults. In effect, Photolok lessens the user’s burden while improving online digital security, which is essential for widespread adoption by both businesses and consumers.

Data breaches have become increasingly common in the last few years thanks to an increase in the sophistication of data collection and infiltration technology. The frequency and severity of such breaches are only expected to increase.

Because of this, it is crucial for organizations to take proactive measures to secure their sensitive data. To do this, it’s best to begin by exploring the reality of data breach frequency and the importance of investing in advanced authentication methods, such as Netlok’s Photolok technology, to protect against cyber threats.

The Reality Of Data Breach Frequency

According to IBM’s annual report, more than 550 organizations in the United States have been affected by serious data breaches in the past year. In total, there were more than 493 million individual ransomware attacks globally in 2022 and more than 3.4 billion phishing scam emails – including those posing as LinkedIn, which accounted for more than half of the total scam emails. 

That same IBM report states that the global average cost of a data breach in 2023 has risen 15% in the past three years, to more than $4.45 million, while Cybersecurity Ventures estimates that the cost is even greater, at more than $8 trillion in 2023. They predict that the cost will only go up from there, to as much as $10.5 trillion in 2025. 

Forbes reported in March of this year that, “While cybersecurity capabilities and awareness seem to be improving, unfortunately the threat and sophistication of cyber-attacks are matching that progress.” Cyber attacks have evolved from obviously false emails to well-manicured duplicates with disguised senders and from simple smash-and-grab data mining to well-planned DDOS takedowns of massive industry standards and even government software including a Ukrainian satellite. 

Possibly the most threatening advancement is that of AI tools, which can process password decryption much faster than previous programs. These programs can then use the data collected to improve phishing attempts and collect even more data as well as expose vulnerabilities with assets like cryptocurrency. 

Investing In Advanced Authentication

Roughly 51% of organizations have plans to increase security around their customers’ data and personal information. To do this, the Cybersecurity and Infrastructure Security Agency of the United States recommends implementing multi-factor authentication (MFA) into your organization’s data security network. MFA is the use of multiple identity verification methods to ensure that only authorized individuals have access to sensitive data. 

While traditionally, MFA relies on passwords and devices, these options are quickly becoming the targets of scammer AI training and replication programs. There are, however, newer options available to you for MFA. One excellent example is Netlok’s Photolok technology. 

With Photolok, users are asked to verify their identity by uploading and labeling an image. This image can be of anything, and, when the user or anyone else attempts to access their information, it will appear alongside other similar images. Users will need to select the appropriate image as a secondary identification format. 

Photolok also includes a method of alerting authorities in the event of a dangerous situation that may force a user to log in while under the influence of a bad actor. This Duress photo option can help to ensure a user’s safety and the prompt response of authorities in one quick and undetectable – from the user side – move. 

With no passwords or questions to crack, many AI programs are rendered useless against Photolok. The system also includes protections against lateral penetrations, bots, ransomware, keylogging, SIM card swapping, and shoulder surfing with features like one-time-use photo verifications and device authorization. 

Conclusion

The growing frequency and sophistication of data breaches in the modern world present a significant threat to organizations and individuals alike. Investing in advanced authentication methods like multi-factor authentication (MFA) is now more than ever crucial to protecting sensitive data from cyber-attacks. 

With options like Netlok’s Photolok technology, organizations can implement a highly secure MFA system that is resistant to AI programs and other forms of cyber attacks. As the threat of data breaches continues to increase, it is essential for organizations to stay vigilant in protecting their data and invest in advanced security measures to safeguard against cyber criminals.